The strategist behind strong brands: Founded by Regula Bührer Fecker to create integrated and forward-thinking communication strategies and concepts.

We develop communication strategies that make an impact – clear, relevant, and human-centered. Whether for companies, institutions, or individuals: we support our clients with ease and precision, from analysis and strategy to ideas and implementation. Our approach combines sharp insights with clear messaging and bold concepts – so that communication doesn’t just land, but moves people.

Services

For companies, organizations, and individuals
La Stratégiste provides brand development, communication strategies, integrated concepts, honest sparring for decision-makers, and independent second opinions on existing communication efforts. Analytical, practical, impact-driven – and creative.

For communication and advertising agencies
La Stratégiste supports agencies on a project or ad hoc basis – with pitch strategies, client development, and the facilitation of workshops for teams and clients. Focused, flexible, and always solution-oriented.

Our mandates can be short and specific – or long-term and comprehensive.

Clients

La Stratégiste currently works with clients across a wide range of sectors – including education, consulting, gastronomy, healthcare, hospitality, real estate, industry, communications, consumer goods, culture, media, mobility, fashion, non-profit, politics, retail, tourism, and sustainability.

About

La Stratégiste was founded by Regula Bührer Fecker, a strategist with over 25 years of experience in brand development, communication, and creative concepting – and a two-time “Advertiser of the Year.” She supports companies and organizations with clarity, strategic depth, and a sharp sense for societal shifts.

Depending on the task, she collaborates with a hand-picked team of seasoned specialists – from research and creation to media. The result: well-thought-out strategies and actionable concepts that are precise, relevant, and effective.

Biography

Quotes

«She has shaped the Swiss advertising industry for decades.»

Handelszeitung

«She thinks beyond horizons.»

Tages Anzeiger

«She knows how to construct a Big Bang.»

Persoenlich

«A role model for young women.»

Werbewoche

«Regula Bührer Fecker is perhaps the most successful advertiser in Switzerland.»

Weltwoche

«Regula Bührer Fecker is one of the most distinguished in her field.»

Bilanz

«Regula Bührer Fecker is not only creative but also thinks strategically – a combination that makes her one of the most influential advertisers in Switzerland.»

Bilanz

«She is considered the tracker of the industry – always in search of the best strategy.»

SonntagsBlick

«Hardly anyone is better at charging brands with social relevance.»

Tages-Anzeiger

«Regula Bührer Fecker captures the zeitgeist with her campaigns.»

Tages-Anzeiger

«She analyzes with the meticulousness of a detective and has a keen sense for social trends.»

SonntagsZeitung

«More dominatrix than diva.»

Weltwoche

«A smart, sharp-witted advertiser who has shaken up the market with her analytical approach.»

Der Sonntag

News

August 25, 2025 - Persoenlich.com

Neue Zusammenarbeit mit der Krebsliga Schweiz

La Stratégiste hat sich im Pitch um die neue Imagekampagne der Krebsliga Schweiz durchgesetzt und wird die Organisation kommunikativ begleiten.

August 19, 2025 - 20 Minuten

Legami erobert die Schweizer Schulen

Man muss Legami & Co nicht mögen. Aber als Marketeer sollte man sie beobachten und zu verstehen versuchen. Regula Bührer Fecker gibt Input aus Sicht einer Markenstrategin:

August 12, 2025 - Podcast

"Ich habe Gänsehaut"

Regula Bührer Fecker zu Gast im Podcast „Sara und Marah im Gespräch mit“ der Frauenzentrale Zürich. Sie spricht über ihre Arbeit als Strategin und ihre persönlichen Strategien in verschiedenen Lebensbereichen. Und Sara Satir hat einen Gänsehautmoment.

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